test: Apple’s Gross margin is $21.8 Billion for the Quarter ~ 37.9% Margin for Apple Overall. Apple Sold over 51 Million iPhones and 26 Million iPads for the Quarter ~ All Record Setting Statistics for any previous Apple Quarter ~ Apple Accumulated $171 Billion in Net Cash liquidity. APPLE has more Cash than the entire US Treasury ~ I agree with Tim Cook, APPLE is a Company to be very Proud of 🍎🍎🍎🍎🍎🍎🍎

🍎 SAN FRANCISCO (MarketWatch) – Apple Inc. AAPL – remained the world’s dominant tablet vendor in the fourth quarter with 26 Million iPads sold this Quarter, but Samsung and Lenovo posted strong gains, according to IDC report released Wednesday. Apple also sold over 51 Million iPhones this quarter. Apple sold more iPads and iPhones this Quarter (at a 38% average margin of profit) than any previous quarterly period in Apple’s history.

🍎 Apple sold 26 million iPads in the quarter, up 14% year-over-year, the report said. That represented 34% of the tablet market, down from Apple’s 38% share in the year-earlier period. Samsung saw its shipments jump 86% to 14.5 million, giving the company 19% share, up from 13% in the year-earlier period. But Samsung is making a significantly lower profit margin in the Tablet marketplace.

🍎 Amazon.com AMZN -1.77% saw its Kindle sales slip about 2% year-over-year, though the company held on to the No. 3 spot with 6% market share, while Asus was at No. 4 with 4%. Lenovo was at No. 5 with only 3.4%. But Lenovo posted the strongest growth as shipments jumped 325% year-over-year.

🍎 Apple’s Gross margin is $21.8 Billion for the Quarter ~ 37.9% Margin for Apple Overall. Apple Sold over 51 Million iPhones and 26 Million iPads for the Quarter ~ All Record Setting Statistics for any previous Apple Quarter ~ Apple Accumulated $171 Billion in Net Cash liquidity. APPLE has more Cash than the entire US Treasury ~ I agree with Tim Cook, APPLE is a Company to be very Proud of

🍎 In a statement, IDC analyst Jitesh Ubrani cited Lenovo’s “strength in emerging markets and its increased market share in adjoining markets such as PCs and smartphones” which makes it “well-positioned to see additional tablets gains in 2014

🍎 The “analysts” are missing a very important point. Apple sells their iPhones and iPads for a 37% margin of profit. Amazon has been selling its Kindles for losses for years. Similar for the other competitors. Wall Street loves to “beat up” Apple as their competition get more market share, however loosing money to attract customers away from Apple’s products. An important point for Apple, the number of units sold [up 14% y-o-y] and profitably, even though its competition is giving away their products.

🍎 Tim Cook has made it crystal clear, year after year, when facing questions from the Brokerage Firms regarding market share, that APPLE will NOT adjust [downward] its pricing models, nor adjust [strip-down] the iDevice designs in effort to increase its unit sales, for the sake of units sold.

🍎 Conversely, Samsung, Amazon, and Microsoft continues to compete with Apple by selling their products at lower prices, sometimes pricing their smartphones and tablets, at their cost-to-produce, just to attract customers away from Apple; Accordingly their shareholders are screaming as Samsung, Amazon and Microsoft profit-margis are continuing to drop significantly.

🍎 Apple’s CEO, Tim Cook (and company spokes persons) are notoriously quiet (actually very tight-lipped) about all future roadmaps, Cook has been known to hint very vaguely about the company’s plans during these calls. Personally, most of the media extrapolate Cook’s words to the point of being outright inventive. We expect to hear more on both the iPhone and iPad launches.

🍎 Apple will hold it’s fiscal Q1 2014 earnings conference call on Monday, January 27, 2014, at 5PM EST. Apple will provide a link to the streaming-audio Link for the public to listen to this important quarterly conference call as Tim Cook and Peter Oppenheimer are expected to address the most recent quarter as well as take questions from key investors.

🍎 The conference call scheduled for 5PM Eastern today, is ahead of Apple’s 2014 Annual Meeting of Shareholders, which will take place at Apple HQ in Cupertino, California,on January 28, 2014 at 9am PST, where a number proposals relating to compensation, direction, and reelection will take place. Stay tuned on both occasions as we bring you the numbers and details as they unfold.

🍎 Immediately below is Apple’s Live Streaming-Audio Link for Today’s First Quarter Fiscal 2014 Earnings Conference Call:

http://ift.tt/1mL1qHa

🍎iPhone and iPad Sales Drive Record Revenue and Operating Profit

CUPERTINO, California—January 27, 2014—Apple ® today announced financial results for its fiscal 2014 first quarter ended December 28, 2013. The Company posted record quarterly revenue of $57.6 billion and quarterly net profit of $13.1 billion, or $14.50 per diluted share. These results compare to revenue of $54.5 billion and net profit of $13.1 billion, or $13.81 per diluted share, in the year-ago quarter. Apple’s Gross margin was 37.9% compared to 38.6 percent in the year-ago quarter. International sales accounted for 63 percent of the quarter’s revenue.

🍎The Company sold 51 million iPhones, an all-time quarterly record, compared to 47.8 million in the year-ago quarter. Apple also sold 26 million iPads during the quarter, also an all-time quarterly record, compared to 22.9 million in the year-ago quarter. The Company sold 4.8 million Macs, compared to 4.1 million in the year-ago quarter.

Apple’s Board of Directors has declared a cash dividend of $3.05 per share of the Company’s common stock. The dividend is payable on February 13, 2014, to shareholders of record as of the close of business on February 10, 2014.

🍎 “We are really happy with our record iPhone and iPad sales, the strong performance of our Mac products and the continued growth of iTunes, Software and Services,” said Tim Cook, Apple’s CEO. “We love having the most satisfied, loyal and engaged customers, and are continuing to invest heavily in our future to make their experiences with our products and services even better.”

🍎“We generated $22.7 billion in cash flow from operations and returned an additional $7.7 billion in cash to shareholders through dividends and share repurchases during the December quarter, bringing cumulative payments under our capital return program to over $43 billion,” said Peter Oppenheimer, Apple’s CFO.

Apple is providing the following guidance for its fiscal 2014 second quarter • revenue between $42 billion and $44 billion • gross margin between 37 percent and 38 percent • operating expenses between $4.3 billion and $4.4 billion • other income/(expense) of $200 million • tax rate of 26.2 percent

APPLE INC., 1 Infinite Loop, Cupertino, California 95014

NOTICE OF 2014 ANNUAL MEETING OF SHAREHOLDERS

February 28, 2014, 9:00 a.m. Pacific Standard Time

To the shareholders of Apple Inc.:

Notice is hereby given that the 2014 annual meeting of shareholders (the “ Annual Meeting ”) of Apple Inc., a California corporation (the “ Company ”), will be held on Friday, February 28, 2014 at 9:00 a.m. Pacific Standard Time, in Building 4 of the Company’s principal executive offices located at the address shown above for the following purposes, as more fully described in the accompanying proxy statement (the “ Proxy Statement ”):

1. To elect the Company’s Board of Directors (the “ Board ”). The Board intends to present for election the following eight nominees: William Campbell, Timothy Cook, Millard Drexler, Al Gore, Robert Iger, Andrea Jung, Arthur Levinson, and Ronald Sugar;

2. To facilitate the implementation of majority voting for the election of directors in an uncontested election by amending the Company’s Restated Articles of Incorporation (the “ Articles ”) to eliminate Article VII, which relates to the term of directors and the transition from a classified board of directors to a declassified structure;

3. To amend the Company’s Articles to eliminate the “blank check” authority of the Board to issue preferred stock;

4. To amend the Company’s Articles to establish a par value for the Company’s common stock of $0.00001 per share;

5. To ratify the appointment of Ernst & Young LLP as the Company’s independent registered public accounting firm for 2014;

6. To vote on a non-binding advisory resolution to approve executive compensation;

7. To approve the Apple Inc. 2014 Employee Stock Plan;

8. To consider five shareholder proposals, if properly presented at the Annual Meeting; and

9. To transact such other business as may properly come before the Annual Meeting and any postponement(s) or adjournment(s) thereof.

Only shareholders of record as of the close of business on December 30, 2013 are entitled to receive notice of, to attend, and to vote at, the Annual Meeting.

You are cordially invited to attend the Annual Meeting in person. To ensure that your vote is counted at the Annual Meeting, however, please vote as promptly as possible.

Sincerely,

/ S / B RUCE S EWELL

Bruce Sewell

Senior Vice President,

General Counsel and Secretary

Cupertino, California

January 10, 2014

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