★ Moto X is Born with Great Parents: Motorola, Established Mobility Firm ~ Intersects with Google, Youth, Vitality, Imaginative. Motorola, is a Google company. It’s time to commit this fact to memory.
★ With the Moto X, a 4.7" SmartPhone going on sale later this summer for $199 on contract, the company has officially started the shot clock for the "new Motorola"; this is the first Moto product designed from scratch with Google’s direct oversight.
★ Motorola’s Moto X. From the Packaging to the Messaging to the Features, All three aimed directly at the MainStream. Most importantly of all, there is Moto X’s standout feature: Personalization.
★ We’ve been hearing for years from various OEMs that smartphones are a personal statement, a reflection of the individual, but aside from the occasional color option, the wallpaper and case have been the only real opportunities for personal expression. Well, you can kiss those days goodbye. Motorola’s keyed in to a core part of the user experience, self-styling, and expect its rivals soon to follow suit.
★ But all of the backstory can wait. We need to talk about the Moto X. The company never explicitly said so when it displayed the phone behind closed doors today, but this is clearly a mainstream phone (it’s geared towards the "majority of users" several execs said). To that point, its spec sheet and feature list (Touchless Control, Active Display, Quick Capture) won’t dazzle the technorati. And, from what we can tell, it’s not supposed to.
★ To hear the company tell it, the Moto X’s journey began 1 year ago with a whiteboard listing all of the most common user problems, ways to address those issues, and a plan to get the device into as many hands as possible. You won’t be able to assess that for yourself until the phone launches on AT&T, Verizon, T-Mobile, Sprint and US Cellular later this summer. For now, though, if our initial hands-on time is any indication, it appears Motorola has succeeded.
★ Motorola ~ Personal Motorola Experience. We began our Mobile Cellular experience with Motorola Star-Tech 3000, a/k/a the Motorola "Brick." The Brick, with a spare battery, installed with a Car-Kit cost $4000. This was one of the first truly portble-hand-held cellular phones, to be sure, not a smartphone. The "Brick" received telephone calls and originated telephone calls, that’s it. The connection charges were 25¢/minute. Therefore a 10-minute call, I’d receive a $2.50 charge. Add this figures for a month, I recall paying many 4-digit BellSouth Mobility phone bills.
★ Motorola Moto X. My point in mentioning this bit of history, Motorola was one of the best "communications" companies, who entered Mobile consumer products in the 1980′s; however, Motorola was King of the Road when it came to designing and building Military Grade Communications Gear for our Armed Services for Decades.
★ Motorola Moto X. Therefore, IMHO, this Old Established, Disciplined Company is now Married to Google, an enterprise that represents youth, vitality, innovation, and energy. This marriage may totally Surprise the current Market Place. A word of Caution to Apple and Samsung, as there is MOTO, a New Player in Town, with "Experience, Staying Power" coupled with amazing Genetics.
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